Make (previously known as Integromat) is a powerful no-code automation platform that allows businesses to connect apps and automate workflows using a visual, drag-and-drop interface.
Make is widely used by marketers, agencies, and growing businesses to automate tasks such as WhatsApp integrations, CRM updates, email syncing, lead routing, and data handling, all in real time.
For Indian businesses looking for scalable automation without complex coding, Make is one of the most flexible tools available today.
What Is Make (Formerly Integromat)?
Make is a workflow automation platform that connects multiple applications and services into automated scenarios. Each scenario runs based on triggers and performs actions across connected tools.
Unlike basic automation tools, Make allows:
- Multi-step workflows
- Advanced conditional logic
- Real-time execution
- API-level automation
This makes it suitable for both beginners and advanced automation use cases.
Key Features of Make Automation Tool
1. Drag & Drop Automation Builder
Make provides a visual automation editor where workflows are created by simply connecting modules.
Benefits:
- No coding required
- Easy to understand workflow structure
- Faster automation deployment
2. 1000+ App Integrations
Make integrates with over 1000 applications, including:
- CRMs
- Email marketing platforms
- Google Sheets
- Webhooks and APIs
- Payment gateways
This makes it easy to automate workflows across both global and Indian SaaS tools.
3. Real-Time Scenario Execution
Make supports real-time automation, meaning workflows run instantly when a trigger occurs.
Examples:
- A new lead is captured
- A WhatsApp message is received
- A form is submitted
This feature is especially useful for sales and customer support automation.
4. Conditional Logic & Advanced Routing
Make allows advanced workflow logic using:
- Filters
- Routers
- Conditions
You can create decision-based automation such as:
- If lead is hot → notify sales team
- If payment confirmed → send WhatsApp message
- If email not opened → trigger follow-up
How Make Works (Simple Explanation)
A Make automation scenario usually follows this structure:
- Trigger – Starts the workflow (form submission, webhook, schedule)
- Processing – Filters and conditions decide the flow
- Action – Data is sent, updated, or transformed
- Completion – Workflow ends or loops
Each scenario can include multiple steps and integrations.
Common Use Cases of Make for Businesses
1. WhatsApp Integration Automation
Make can be connected with WhatsApp API providers to:
- Send automatic messages
- Trigger follow-ups
- Send order or payment confirmations
This is highly useful for Indian businesses handling large customer volumes.
2. CRM and Email Syncing
Make enables automatic syncing between:
- Lead forms
- CRM systems
- Email marketing platforms
This ensures no lead is missed and communication remains consistent.
3. Lead Management Automation
Businesses use Make to:
- Capture leads from multiple sources
- Assign leads automatically
- Send instant notifications to sales teams
4. Marketing Automation
With Make, you can automate:
- Email campaigns
- Lead nurturing workflows
- Data reporting and analytics
This reduces manual work and improves campaign efficiency.
Make vs Traditional Automation Tools
| Feature | Make |
|---|---|
| No-code builder | Yes |
| Real-time automation | Yes |
| Advanced logic | Yes |
| API flexibility | High |
| Scalability | Excellent |
Make is especially suitable for users who want more control than basic automation tools but do not want to write complex code.
Pricing Overview (General)
Make offers:
- Free plan (limited operations)
- Paid plans based on usage
- Scalable pricing for agencies and businesses
For Indian users, Make is cost-effective compared to enterprise automation platforms.
Affiliate Opportunity with Make
Make offers an affiliate program that allows marketers, consultants, and educators to earn recurring commissions.
Why Make is a strong affiliate product:
- Businesses use it long-term
- Monthly subscription model
- High retention rate
- Broad use cases
This makes Make ideal for content-based affiliate marketing.
Who Should Use Make?
Make is ideal for:
- Digital marketing agencies
- Automation consultants
- SaaS founders
- Business owners
- Affiliate marketers promoting automation tools
If your goal is to build automation systems or recommend SaaS tools, Make fits perfectly.
Pros and Cons of Make
Pros
- Visual workflow builder
- Advanced automation logic
- Real-time execution
- Large integration ecosystem
Cons
- Learning curve for complex workflows